Even though we've seen an increase in investments and media time in the past years, women's football still struggles with representation, and that affects their mascots too. They have the same muscular male figures used by the men's teams.
So, if even the word "mascot" in Portuguese is of the feminine gender, why not have female mascots for these teams? This is why we crafted new mascots for all of Brazil's Women's football league clubs. Drawing inspiration from their iconic mascots used by the men's teams, we aim to maintain the club's tradition while incorporating a more suitable visual.
Role: Concept, Art Director, Illustrator, Designer and Type Designer
Year: 2023
Personal project: created with and crafted by André Savastano
Year: 2023
Personal project: created with and crafted by André Savastano
